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B2B, finance & real estate · United States

A skeptical HR firm owner, 150 new indexed pages, and AI answers on compliance.

Soteria HR is an HR outsourcing and compliance firm for growing businesses. This is what changed after the site connected to Rank Authority, measured in Google Search Console.

Soteria HR logo SoteriaHR.com

+43%indexed-page growth
347497
indexed pages · May 21 → Aug 13
soteriahr.comsoteriahr.com homepage
Indexed at signup347May 21
Indexed latest497Aug 13
Pages added+150#7 of 25 by volume
Multiplier1.4x#19 of 23 by growth %
Window84 days12.5 pages/week
01

The result, visualized

Five views of the same measured result.

Every chart below is drawn from two measured Search Console counts (at signup and at the latest check) plus the published window. Derived figures (multiplier, weekly rate, percentile) are calculated from those.

Trajectory

From 347 to 497 indexed pages

Only the two endpoints are measured; the curve between them is drawn to show direction, not week-by-week data.

Illustrative trajectory from 347 to 497 indexed pages; only the start and end points are measured0300600 347497 Signup · May 21Latest · Aug 1384 days Illustrative trajectory between measured start and end points
Before / after

Indexed pages, signup vs. latest

Soteria HR added 150 indexed pages in 84 days.

Indexed pages at signup 347 versus latest 497, a gain of 1500250500 347497 At signup · May 21Latest · Aug 13 +150
Multiplier

How many times larger the index is

The site's indexed footprint is 1.4x its starting size. The portfolio median is 2.6x.

Multiplier 1.4 times the starting indexed pages; portfolio median 2.6 times 1x5x10x15x20x1.4xlatest count / signup count tick = portfolio median 2.6x
Velocity

Pages added per week

12.5 newly indexed pages per week over 84 days, against a portfolio median of 14.2 across the 12 cases with a published window.

Soteria HR added 12.5 indexed pages per week versus a portfolio median of 14.2Soteria HR12.5/wkPortfolio median14.2/wkPortfolio high (Bundle to Bundle)50.4/wk
Coverage

Indexed vs. not indexed today

Of the pages Google knows about on the latest count, 58% are indexed. Pages that are not indexed are the remaining opportunity.

At the latest count 497 pages indexed and 367 not indexed, 58% indexed 58%indexed Indexed · 497 Not indexed · 367 10 reasons reported by Google
Benchmark

Against the Rank Authority portfolio

At +43%, Soteria HR ranks #19 of 23 by growth, ahead of 18% of the other cases. The portfolio median is +161%.

Soteria HR growth +43% versus the portfolio of 23 cases, median +161%10%25%50%100%250%500%1000%2000%median +161%Auto Recon Express: +13%Carter Psychotherapy: +18%Stripes PLS: +26%Freight-Tec: +38%Soteria HR: +43%Limousine South Bay: +50%Medsco Fabrication: +74%Mild to Wild Custom Shirt Apparel: +124%Your Golf Guru: +130%TINCO Sheet Metal: +135%Good Grains: +155%The ADU Pro: +161%SoFlo Group: +213%PicsPhotoBooth: +263%Bundle to Bundle: +270%Harris Plumbing TX: +292%Little Speech Corner: +300%Master Markings: +347%Brea Auto Body: +360%Summertime Construction: +550%Gold Ridge Appliance Repair: +650%Star Beachboys: +804%Private Money Billboard: +1,750%Soteria HR +43%Indexed-page growth, log scale · each dot is one Rank Authority client
02

Industry context

Why AI visibility matters for HR outsourcing firms

Business owners research HR quietly, often after a scare: a complaint, a new state, a handbook question. They ask AI to explain the rule, and the explanation ends with who can help.

BrightLocal's research shows that across local AI answers, business websites supply 42% of citations. For a B2B firm, depth on compliance topics is the clearest way to be one of them.

Sources: BrightLocal, "What 200k local AI searches tell us" (Sep 16, 2026)

03

The challenge

Where Soteria HR started

HR compliance is a trust purchase. An owner needs to see a firm explain the rules before handing them over, and that explanation has to be on indexed pages to be found.

Soteria started from a larger base than most: 347 indexed pages on May 21, which makes percentage gains harder to achieve.

04

The approach

What the Rank Authority platform does

This describes the platform's published capabilities that apply to a site like this one. It is not a log of every change made to Soteria HR.

  1. 01

    Blog Builder

    Writes complete, correctly structured articles and publishes them, which suits compliance explainers.

  2. 02

    RankFast

    Finds the pages outranking you on a keyword and rebuilds yours to compete with what they do differently.

  3. 03

    AI Visibility

    Builds and tracks GEO artifacts across 9 AI platforms. Rank Authority reports the firm surfacing in AI answers about HR compliance and outsourced HR support.

Scan the siteConnect the CMSConnect Search ConsoleAutopilot writes, ships & indexes

Google decides when it indexes, which realistically takes three to four weeks. Nothing is held hostage: cancel and every artifact, fix and article stays live.

05

Results & interpretation

What the growth means for AI discoverability

Soteria HR added 150 indexed pages, taking its index to 1.4 times its starting size. That ranks #19 of 23 Rank Authority cases by growth rate and #7 of 25 by pages added. At 12.5 pages a week it trailed the portfolio median of 14.2.

Adding 150 indexed pages (+43%) to an already sizeable site is meaningful coverage growth: more compliance topics on pages Google has accepted, and more places AI can cite.

Why indexed pages matter: AI answer engines like Google's AI Overviews and AI Mode build on Google's index, and other assistants draw on search indexes and the web. A page that is not indexed cannot be retrieved, matched or cited. Indexed-page growth is not the same as citations or customers, but it is the precondition for both.

Rank Authority reportsSurfacing in AI answers when businesses ask about HR compliance and outsourced HR support.
Data coming soon

AI citation evidence

Screenshots or tracked citations from ChatGPT, Perplexity, Gemini and Google AI naming this business.

Data coming soon

Search performance

Search Console impressions and clicks over the same window.

Data coming soon

Business outcomes

Calls, leads or bookings attributed to organic and AI search.

06
Zack Swire
“Rank Authority is the best and simplest tool you’ll find to manage your SEO and also drive AI search. I know from experience. I’m leaving this video because at first when I tried Rank Authority, I honestly wasn’t sure it was going to do anything. I have been…”
Zack Swire · Soteria HRReview as published on rankauthority.com
07

For businesses like yours

What this means for you

Established sites grow by smaller percentages but add real volume. If you already have content, the gains come from getting more of it indexed and structured to be quoted.

Run a free AI visibility scan →

08

FAQ

Questions about this case

Was the client sure it would work?

No. Zack Swire's review says that at first he honestly was not sure it was going to do anything.

Why is the percentage lower than other cases?

The site started with 347 indexed pages. The same number of added pages is a smaller percentage of a bigger base.

What period does this cover?

May 21 to Aug 13: 84 days.

How were these numbers measured?

Indexed-page counts come from Google Search Console as shown on the Rank Authority homepage case card: 347 at signup and 497 at the latest count. Multiplier, weekly rate and percentile are calculated from those figures.

Can I see results like this for my site?

Run the free scan to see where your site stands across all 9 AI platforms. Sites of 50 pages or fewer can use the Free plan with every feature included. Results depend on your site, market and competition.

09

Related case studies

More results like this

FTB2B, finance & real estate Freight-TecFreight & logistics +38% 293 → 404 indexed pages Read the case study →MFB2B, finance & real estate Medsco FabricationCustom sheet metal fabrication +74% 31 → 54 indexed pages Read the case study →SSB2B, finance & real estate SaaSlaunchSaaS growth & client acquisition +19 pages 0 → 19 indexed pages Read the case study →

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