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E-commerce & retail · United States (online subscription)

From 256 to 947 indexed pages, and a founder who says ChatGPT now names her first.

Bundle to Bundle is a kids clothing rental subscription for ages 0–7, renting premium brands with free shipping both ways. This is what changed after the site connected to Rank Authority, measured in Google Search Console.

Bundle to Bundle logo BundleToBundle.com

+270%indexed-page growth
256947
indexed pages · May 19 → Aug 23
bundletobundle.combundletobundle.com homepage
Indexed at signup256May 19
Indexed latest947Aug 23
Pages added+691#1 of 25 by volume
Multiplier3.7x#9 of 23 by growth %
Window96 days50.4 pages/week
01

The result, visualized

Five views of the same measured result.

Every chart below is drawn from two measured Search Console counts (at signup and at the latest check) plus the published window. Derived figures (multiplier, weekly rate, percentile) are calculated from those.

Trajectory

From 256 to 947 indexed pages

Only the two endpoints are measured; the curve between them is drawn to show direction, not week-by-week data.

Illustrative trajectory from 256 to 947 indexed pages; only the start and end points are measured06001,200 256947 Signup · May 19Latest · Aug 2396 days Illustrative trajectory between measured start and end points
Before / after

Indexed pages, signup vs. latest

Bundle to Bundle added 691 indexed pages in 96 days.

Indexed pages at signup 256 versus latest 947, a gain of 69105001,000 256947 At signup · May 19Latest · Aug 23 +691
Multiplier

How many times larger the index is

The site's indexed footprint is 3.7x its starting size. The portfolio median is 2.6x.

Multiplier 3.7 times the starting indexed pages; portfolio median 2.6 times 1x5x10x15x20x3.7xlatest count / signup count tick = portfolio median 2.6x
Velocity

Pages added per week

50.4 newly indexed pages per week over 96 days, against a portfolio median of 14.2 across the 12 cases with a published window.

Bundle to Bundle added 50.4 indexed pages per week versus a portfolio median of 14.2Bundle to Bundle50.4/wkPortfolio median14.2/wk
Coverage

Indexed vs. not indexed today

Of the pages Google knows about on the latest count, 84% are indexed. Pages that are not indexed are the remaining opportunity.

At the latest count 947 pages indexed and 180 not indexed, 84% indexed 84%indexed Indexed · 947 Not indexed · 180 3 reasons reported by Google
Benchmark

Against the Rank Authority portfolio

At +270%, Bundle to Bundle ranks #9 of 23 by growth, ahead of 64% of the other cases. The portfolio median is +161%.

Bundle to Bundle growth +270% versus the portfolio of 23 cases, median +161%10%25%50%100%250%500%1000%2000%median +161%Auto Recon Express: +13%Carter Psychotherapy: +18%Stripes PLS: +26%Freight-Tec: +38%Soteria HR: +43%Limousine South Bay: +50%Medsco Fabrication: +74%Mild to Wild Custom Shirt Apparel: +124%Your Golf Guru: +130%TINCO Sheet Metal: +135%Good Grains: +155%The ADU Pro: +161%SoFlo Group: +213%PicsPhotoBooth: +263%Bundle to Bundle: +270%Harris Plumbing TX: +292%Little Speech Corner: +300%Master Markings: +347%Brea Auto Body: +360%Summertime Construction: +550%Gold Ridge Appliance Repair: +650%Star Beachboys: +804%Private Money Billboard: +1,750%Bundle to Bundle +270%Indexed-page growth, log scale · each dot is one Rank Authority client
02

Industry context

Why AI visibility matters for kids clothing rental and subscription brands

Shopping questions are moving into chat. A parent no longer searches "kids clothing rental" and opens ten tabs; they ask an assistant which subscription to try and why.

For retail queries, Yext's analysis of 6.8 million AI citations found 47.6% came from brands' own websites, the largest single source type. A direct-to-consumer brand that explains its plans, sizing and policies on its own pages is giving AI the material it prefers to cite.

Sources: Yext Research, 6.8M AI citations (2025)

03

The challenge

Where Bundle to Bundle started

Subscription rental is a newer category, so many shoppers do not know it exists. Answer engines have to explain the idea before they can recommend a provider, and they explain it using whoever has written it down most clearly.

When the site connected on May 19, Google reported 256 indexed pages for a catalog-driven site. The founder recalls the starting figure as 278 in her review; the measured card figure is used here.

04

The approach

What the Rank Authority platform does

This describes the platform's published capabilities that apply to a site like this one. It is not a log of every change made to Bundle to Bundle.

  1. 01

    AI Visibility

    Builds GEO artifacts: purpose-built pages designed to be parsed and quoted by AI platforms, tracked across 9 platforms after publishing. Rank Authority's card states GEO artifacts now place the brand inside AI answers about kids' clothing rental.

  2. 02

    Blog Builder

    Writes complete, structured articles with headings, internal links, FAQ blocks and schema, then publishes and submits them for indexing.

  3. 03

    AI Optimization

    Finds and fixes meta, schema, alt text and broken links across every page continuously, which matters most on large catalogs.

Scan the siteConnect the CMSConnect Search ConsoleAutopilot writes, ships & indexes

Google decides when it indexes, which realistically takes three to four weeks. Nothing is held hostage: cancel and every artifact, fix and article stays live.

05

Results & interpretation

What the growth means for AI discoverability

Bundle to Bundle added 691 indexed pages, taking its index to 3.7 times its starting size. That ranks #9 of 23 Rank Authority cases by growth rate and #1 of 25 by pages added. At 50.4 pages a week it outpaced the portfolio median of 14.2.

Adding 691 indexed pages in 96 days is the largest absolute gain in the portfolio: about 50 newly indexed pages a week. For an e-commerce brand, that is more product, category and explainer pages that AI systems can draw on when they answer a shopping question.

Why indexed pages matter: AI answer engines like Google's AI Overviews and AI Mode build on Google's index, and other assistants draw on search indexes and the web. A page that is not indexed cannot be retrieved, matched or cited. Indexed-page growth is not the same as citations or customers, but it is the precondition for both.

Rank Authority reportsGEO artifacts now place them inside AI answers about kids' clothing rental and subscription options.
Data coming soon

AI citation evidence

Screenshots or tracked citations from ChatGPT, Perplexity, Gemini and Google AI naming this business.

Data coming soon

Search performance

Search Console impressions and clicks over the same window.

Data coming soon

Business outcomes

Calls, leads or bookings attributed to organic and AI search.

06
Brylin Maclin
“My kids clothing rental company is the number one answer when you ask ChatGPT or Claude where to rent kids clothes. And here’s a tool that did it — I joined Rank Authority 60 days ago. I only had 278 index pages. As a first time founder it was incredibly…”
Brylin Maclin · Bundle to BundleReview as published on rankauthority.com
07

For businesses like yours

What this means for you

If you sell online in a category shoppers need explained, publish the explanation. Brands that define the category on their own site are well placed to be the example AI gives.

Run a free AI visibility scan →

08

FAQ

Questions about this case

Why does the review say 278 pages but the chart says 256?

The card's measured signup count is 256; the founder's review recalls 278. We use the card figure and note the difference.

Is "number one answer in ChatGPT" a measured result?

It is the founder's own statement in her review. Rank Authority has not published AI citation tracking data for this case.

What is a GEO artifact?

A page built specifically to be read, parsed and quoted by AI platforms, with its own structure and schema, distinct from a blog post.

How were these numbers measured?

Indexed-page counts come from Google Search Console as shown on the Rank Authority homepage case card: 256 at signup and 947 at the latest count. Multiplier, weekly rate and percentile are calculated from those figures.

Can I see results like this for my site?

Run the free scan to see where your site stands across all 9 AI platforms. Sites of 50 pages or fewer can use the Free plan with every feature included. Results depend on your site, market and competition.

09

Related case studies

More results like this

GGE-commerce & retail Good GrainsOrganic cereal brand +155% 22 → 56 indexed pages Read the case study →MWE-commerce & retail Mild to Wild Custom Shirt ApparelCustom shirts & apparel +124% 330 → 739 indexed pages Read the case study →PPEvents, travel & lifestyle PicsPhotoBoothEvent photo booth rentals +263% 49 → 178 indexed pages · 52 days Read the case study →

← All 25 case studies

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